Consumers expect advertising that’s tailored to them, so working with machines is now indispensable for marketers. Artificial intelligence (AI) has been transforming various industries, including advertising.
Over the past few months, Luquire has been working to develop a modernized brand identity for Harris Teeter – one of the Southeast’s largest grocery chains with more than 250 stores from Delaware to Florida.
The complex nature of marketing in today’s world means strategies need to change with consumer and technological shifts: the most recent being a desire for brands to embody human characteristics.
For more than a decade, VP of Strategy Stephanie Spicer helped clients find their “why.” Why? Because she knows that the heart of any strong brand narrative is not “what” they do or “how” they do it, but why they do it.
Today is February 14, 2023. I’m writing that up front because what follows could be old news by February 15, 2023. That’s the nature of AI. Besides getting more popular, AI is getting much better, smarter, faster and a bunch of other words ending in -er.
I’m sure you’ve heard of Artificial Intelligence. In fact, I’m sure you’re sick of hearing about it at this point. While I’ll personally never get my fill of AI chatter, I understand where you may be coming from.
It’s no secret that the social media landscape has experienced a massive shift in recent years. Gone are the days of the perfectly curated, filtered (and sometimes FaceTune’d) feeds that reigned supreme just five years ago.
When Google announced it would cease collecting data on its popular Universal Analytics platform and shift exclusively to the new Google Analytics 4, many marketers applauded the move as a significant improvement in brands’ ability to track data from websites and apps in one place.