OrthoCarolina was facing two major challenges: being significantly outspent by larger hospital systems in the area, and a lack of differentiated messaging that accurately and succinctly explained all the brand offered.
Over the past three years, Luquire’s public relations and media teams have been working to bring to life the Presidents Cup – a biennial PGA TOUR match play golf event pitting the best American players against an International team of golfers from all over the world, excluding Europe.
So how does an English major make the leap from novels and poems to spreadsheets and dashboards? It’s not really much of a leap, Matt says. We sat down with him to learn why.
TikTok is currently the fastest growing social network with over 1.39 billion monthly active users worldwide and the most minutes on platform across key demographics.
Longtime Luquire client Visit North Carolina (VNC) has been raking in recognitions over the past few weeks, a testament to both a dynamic creative partnership and stellar client leadership.
Recent developments give brands and influencers the ability to collaborate through joint posts and subscription services, among other tactics, that not only boost reach for both parties, but also give their posts algorithmic preference.
Back in February, Expedia CEO Peter Kern predicted that the summer of 2022 would be the busiest travel season ever. “We’ve been talking about pent-up demand for a long time, but until now there have been too many restrictions in place for people to do too much with it,” he explained to Bloomberg.
Integrated marketing firm Luquire has appointed Matt Kaupa as the agency’s director of analytics, part of a broader push by the Charlotte-based independent agency to lean into its digital-first ethos and secure top talent from across the country to help clients win.
The year was 1977. Jimmy Carter had just been sworn in as America’s 39th president; 20th Century Fox and Paramount Pictures were flying high after releasing “Star Wars” and “Saturday Night Fever,” respectively, and, on July 6, Bojangles opened its first location on Charlotte’s West Boulevard – still open to this day.