Over the past few months, Luquire has been working to develop a modernized brand identity for Harris Teeter – one of the Southeast’s largest grocery chains with more than 250 stores from Delaware to Florida.
OrthoCarolina was facing two major challenges: being significantly outspent by larger hospital systems in the area, and a lack of differentiated messaging that accurately and succinctly explained all the brand offered.
Over the past three years, Luquire’s public relations and media teams have been working to bring to life the Presidents Cup – a biennial PGA TOUR match play golf event pitting the best American players against an International team of golfers from all over the world, excluding Europe.
Longtime Luquire client Visit North Carolina (VNC) has been raking in recognitions over the past few weeks, a testament to both a dynamic creative partnership and stellar client leadership.
Integrated marketing firm Luquire has appointed Matt Kaupa as the agency’s director of analytics, part of a broader push by the Charlotte-based independent agency to lean into its digital-first ethos and secure top talent from across the country to help clients win.
The year was 1977. Jimmy Carter had just been sworn in as America’s 39th president; 20th Century Fox and Paramount Pictures were flying high after releasing “Star Wars” and “Saturday Night Fever,” respectively, and, on July 6, Bojangles opened its first location on Charlotte’s West Boulevard – still open to this day.